Who cares about you?
Posted by Jeff Boyle on May 28, 2009 in Blog, Featured Articles, Uncategorized | 0 comments
If your company went away, how much heartache would it really create? We all like to think that everyone would be devastated and that our product or service is irreplaceable. The fact is, few companies understand that their brand is quite weak and even think that their brand is equivalent to their logo. Guess what, a brand is far more important than a...
Read MoreNetwork Marketing IQ Survey
Posted by Jeff Boyle on May 26, 2009 in Blog, Uncategorized | 0 comments
How does your company measure up? Everybody touts they have the best team, the best product and the most effective training system. However, not every networker understands what goes on behind the scenes in their company to really help them truly stand apart. We at the Boyle Network have seen every side of network marketing; legal, distributorships,...
Read MoreAccountability In Network Marketing?
Posted by Jeff Boyle on May 21, 2009 in Blog, Uncategorized | 1 comment
There are few industries more misunderstood then network marketing. Despite widespread disdain, the industry continues to demonstrate its power and has proven to be a legitimate and time-proven career path for many entrepreneurs. However, it is also an industry that has received more than its fair share of criticism from its naysayers, some of it...
Read MoreBranding
Posted by Jeff Boyle on May 21, 2009 in Blog, Uncategorized | 0 comments
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...
Read More
Social Media