Today we live in a world of huge economic uncertainty. So-called “secure careers” have left people without stable income and wondering where to turn. There are many people that are struggling, who are either in foreclosure on their home – or getting ready to face foreclosure – and...

Nutella Branding Approach Duracell Branding Approach Vanish Branding Approach Tabasco Branding Approach BABY-STEP BRANDING While browsing Jonas Eriksson’s inspiring website, I was drawn in by a few pictures he posted of some familiar product brands. Each image started with a blank bottle...

Why should your business be concerned about design material? In a market filled with thousands of competitors selling the same products or services the only way to stand out from the rest is to have strong company branding and image. What customers want is an easy way to buy your products and...

I’ve always had a fascination with things that glow in the dark, whether those glow-in-the-dark stars, creatures of the deep sea, or lightening bugs (as we would call them in Virginia). You’ve got to admit, there is something inherently cool about being able to produce your own...