MLM 101 – A Student’s Introduction to Network Marketing
My only knowledge of the Network Marketing business industry can be summed up by two, scary –yet uneducated- words “Pyramid Scheme”. As a granddaughter, niece and daughter of traditional business model success, I have seen my family prosper fantastically as entrepreneurs. Business school refined my knowledge and created a deeper sense of balance and strengthened my feelings of ethics (and overall morality) in business.
Business is not solely about making money, it’s about doing what you love and leaving a legacy. I’ve never thought of myself as an entrepreneur, but simply a capitalist. I love making money using my own sweat and ingenuity.
So, am I contradicting myself by working as a Project Manager for Boyle Network? Heck no! Unlike other project managers, I have the distinct pleasure to work for a true-to-heart entrepreneur in Network Marketing. My education in MLM can also be described into two words, “fast and furious”. Out of the frying pan and into the world of MLM. I’ve been gobbling up the knowledge as fast as possible and this is what I have come to understand:
“Multi-Level Marketing”, “Direct Sales”, “Network Marketing”… whatever you call it, the heart of this business remains the same. This is an industry that is about people caring for other people. An extremely successful network marketer explained it to me this way, “If I only care about my downlines bills, I’ll never have to worry about my own bills”. Inspiring words. What a revelation! But it’s true. If you care about your team, your team will be successful. And in network marketing, success means money. Lots of it (with the right compensation plan). I believe in the good that can be done in Network Marketing. People lifting each other up, showing others how to make very real and beneficial change.
At the end of the day, I don’t think I will ever enter the Network Marketing arena, but I do have a strong opinion about it. This industry gives the everyday person an opportunity to be a business owner with the tools to build it. I love watching people succeed through hardwork and determination. And really, isn’t that what our great nation is all about? Capitalism = the pursuit of happiness. I love this country and MLM provides equal opportunity for all.