Xango Goes Pro
Xango has always been know for its fancy bottles and creative branding, but until now they have not had a defined plan for training their distributors. Xango recently endorsed Xgopro.com that is owned by former Amway Diamond John Godzich. Godzich has also brought on Presidential historian and Amway Diamond Doug Wead.
I recently made the trip to Utah to meet with Xgopro.com executives as well as Xango founders Aaron Garrity and Joe Morton. I have always been impressed with the tenacity that Xango markets itself and the professionality of their brand. I have also been surprised that Xango grew as big as they did without a truly duplicateable training system.
Wead and Godzich will be formidable additions to Xango. Godzich has been a proven business builder for other companies by creating training systems. Doug Wead was a co-author for many of Dexter Yager’s books. It will be interesting to see how a system can compliment Xango as they attempt to regain their status of industry darling.
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